From “Action!” to Gaining Traction. So you’re interested in having a video created for your company, correct? Good news – you’ve come to the right place. From concept to...
When you made the decision to pursue a video project, you probably reached out to a handful of companies to ensure you have plenty of choices. This is the...
Whether you have experience creating videos for your company or you’re a novice, selecting a video production company to partner with is a big and important decision. With so...
After you produce a video, you must develop a plan to publish the content. Many websites will host your video, either for free or for a small charge, making...
Picture this: you are a business owner with years of experience in your given trade. After years of successful operation, you notice your revenue is beginning to plateau. This...
Are you searching for the best Dallas video production company to create professional, high-quality videos for your business? Look no further than Frozen Fire! As the leading video...
In decades past, distributing video content was challenging. A business would have to purchase thousands of dollars of airtime, and even then, you would only have the eyeballs from...
The digital world is a patchwork of tech companies vying for your attention. Giants like Meta and Google are constantly adapting to stay on top of the proverbial ladder,...
Here are four functions of your camera that are KEY to understanding when you start shooting photos or videos. If you understand these four functions and how to manipulate...
Every business has a different vision for the message that they are trying to convey. If you are interested in showcasing your product or service and capabilities through a...
Interview-based videos are a great option for corporate clients who are looking for brand video production. Before we go into the details of the video interview process, take a...
Feeling camera shy? Our corporate voice over videos are the perfect option for any business looking to promote their company without having to sit down in front of the...
If you want a video for your business, but don’t want to sit down for an on-camera interview or hire a voiceover actor, this is the perfect video style...
If you’re interested in using a video production company in the DFW area, it’s essential to narrow your focus based on the specific type of production you are looking...
Are you considering producing testimonial videos for your business or organization? You absolutely should! Testimonial videos are an excellent way for your clients or customers to speak about their...
As Dallas, Texas grows in population, so do the needs of the companies that call Dallas home and the clients they service here. As one of the top convention...
Every great project starts with an idea. Sometimes that idea can be a challenge to create for one reason, cost. Don’t let cost be the reason you stop production!...
Today, it can be difficult to stand out in a digital sea of sameness when it comes to video creation and price. At Frozen Fire, we specialize in Commercial...
When searching for a Dallas video production company, there are an overwhelming amount of options to choose from. We’re lucky to live in a city with so many talented...
Over the past few months, many people in the workforce have been working remote and utilizing video conferencing tools, such as Zoom, to communicate with clients and coworkers. As...
You have a great idea for a video, but now what? It can be easy to envision the video, but bringing that idea to life is an entirely separate...
Video Conferencing Guide: Getting Started The Coronavirus has changed the way businesses communicate. Industries that have been reliant on in-person events and conferences have adapted and are embracing video...
There is no denying that the COVID19 lockdowns around the world are causing major economic impacts. One silver lining is that we have something that has not been available...
There are a wide variety of industries that benefit from utilizing video in their marketing strategy. Marketing financial services with video can make your services accessible and comprehensible to...
The coronavirus is changing the way many companies approach video. Now more than ever, smartphone video recording is being utilized as a helpful tool for businesses. However, there are...
Video for events comes with an array of options. Do you need a video for a tradeshow, about an event, an event recap or all of the above? Let’s...
A marketing video is a vital resource for companies today, but many companies overlook opportunities to expand their video’s reach and keep their content evergreen. As a result, they...
Are you trying to decide if professional headshots are a worthwhile investment for your company? Professional headshots can be a vital asset for creating personal connections with clients. They...
If you have an e-commerce website, one of the best ways to generate interest for your product is through product videos. Video marketing has been increasing in popularity for...
Video marketing has easily become one of the biggest trends in online marketing in the past few years, especially Instagram videos. There’s no question that you should utilize video...
Get Found In YouTube Search Results What is YouTube SEO? When thinking of SEO, or search engine optimization, you may just associate it with Google. But, have you...
In this day and age, it’s extremely important to integrate video into your company’s digital marketing strategy. Here are some reasons why you should strongly consider hiring a Dallas...
The Best Corporate Video Production Services in DFW Are you located in Dallas, TX or the DFW area and looking for corporate video production services that will elevate your...
At Frozen Fire, we know the importance of presenting a diversity of visual content in every video. From testimonials to explainer videos, implementing a variety of material serves to...
A video marketing strategy that is personalized to meet your exact needs can be difficult to find in today’s world. With everything bundled up into a selection of video...
Working with a content marketing agency creates a positive impact on your business in many ways. By curating quality content through professional blogs and social media posts, brands can...
In today’s content-creation culture, it seems like an attentive video audience is hard to come by. Between the short attention span of internet users and saturation of video platforms,...
Frozen Fire Films is an established company in the video production field. Our knowledge and creativity has allowed us to produce effective videos that help to build brand awareness...
Cities and businesses that heavily rely on tourists have a few extra challenges when it comes to promoting themselves. Tourism videos are a great asset when it comes to...
We are constantly surrounded by videos and photos. Social media is a must for many businesses and cell phone user-friendly cameras are making it easier than ever for businesses...
So, you’re ready to take your business to the next level by telling your story through video. The best thing to do is to reach out to a few...
Beautifully planned shots, gorgeous lighting, and perfect audio are things that we are confident in our ability to achieve, but to us, they are far from the most important...
It is no secret that video content is an integral part of any business today. Whether you have needs for training material, social media content, or a commercial to...
By Liz Johnston What is Video Marketing? Video Marketing is a growing aspect of the “promotion” part of the “4 Ps” of digital business development: price, place, promotion and product....
Before we talk about the importance that b-roll plays in your video project, you may be wondering, “what is b-roll?” Good question! B-roll is supplementary footage used during the...
If you’ve never worked on a professional video production project from concept to final edit, your first time may come with some anticipation and nerves. Not to worry, many...
Unless you’ve worked in the industry before, you probably don’t realize the amount of time and effort it takes to make a video look good. In addition to time,...
When creating a video for your business, deciding what video style will work best can sometimes feel overwhelming. Although you can take your video in several different directions, you...
The Edelkrone SliderPlus & Motion Kit is the world’s smartest and most portable 4-axis motion control system. If you are a videographer, this technology can quickly increase the quality...
30 Years of GIFs On June 15, 1987, the GIF (Graphics Interchange Format) was introduced to the world by software writer Steve Wilhite while working at CompuServe. Over the...
By: Mindi Long Video Makes a Difference In the years since I have stepped into the video production world, I have never grown tired of the reaction that comes...
Save Money on Video Production Sometimes the costs for video production can catch companies off guard. Videos seem so simple and effortless (which is a huge part of their...
How to Secure Better Event Coverage Corporate events are a great way to connect employees with one another, especially if you have employees in several states. Great sessions and...
33% The percentage of all online activity that is spent viewing videos. 2 The number of additional minutes people stay on a website with video versus a website with...
One of the most popular visual styles for explainer videos is pairing your points with icons. Icons are simple silhouettes of easily recognizable shapes. Illustrations of people, a magnifying...
Interviews are often the backbone of videos. The statements gathered during the interview process are formed into sound bites and presented to the viewer in a creative way to...
In previous blogs, Frozen Fire has stressed the importance of a well-planned script and messaging strategy. However, when creating a video there is another aspect that is equally vital,...
Event videography is becoming more and more popular, partly due to the high demand for video content. It is a great way for businesses and organizations to incorporate video...
Video Messaging Strategies Messaging strategies are a fantastic way to keep your company focused on the goals and values that will lead your company towards success. But how do...
What is B-Roll? B-roll is video footage that supports the main topic of the video. B-roll is commonly used for interview-type videos where the interviewee is the “a-roll”. For...
The words “employee video” are often accompanied by a groan or deep sigh, but you can avoid this attitude by following five simple tips to create effective employee training...
Should I Film In-Studio or On-Location? Factors including: budget, on-camera participants, creative vision, and tone all effect your decision on whether to film in-studio or on-location. Some shoots lend...
Why Make a Product Video? Product videos are everywhere. We see them in store aisles, at the gasoline pump, on television, and in every corner of the internet. Why...
Professional Headshot Tips Frozen Fire Films offers their professional headshot tips. Where Do I Start When I Need a Headshot? What is a headshot first of all? A headshot...
How to Choose the Best Corporate Video Content Strategy There are many components of creating corporate video content and one of the main components is the messaging. The message...
You know you need a video (or videos) for your company’s website and social media, but how do you get started? Many people become intimidated by the amount of...
Company Website and Company Culture Now more than ever before, potential employees research a company online before applying for a job. What does your company’s website reveal about its...
Why Does My Business Need Corporate Brand Videos? A brand video gives your potential and current customers a visual representation of your brand. By creating well-produced corporate brand videos,...
Why Should My Business Share Our Video? Recently Facebook celebrated its 10 years of existence. They celebrated by making a recap video of all of their users who shared...
Social Video Marketing Over the past few years, social media and social video marketing have seen a major increase in short, online videos to help companies engage with their...
Why Add Video to Your Corporate Website? Small business owners are often encouraged to use video on their website, but the benefits to video aren’t always clear. Below are...
SEO Video Marketing When you need to find an answer to a question, where do you go to find that answer? More than likely you pull out your Smartphone...
Nurture Relationships with your clients this holiday season The holiday season is fast approaching. Businesses are beginning to consider different options to show their holiday cheer and express...
As a producer, it’s easy to get caught up in the logistical details of creating a video. Details such as selecting the perfect talent, finding that great location, and...
Before you learn more about video content marketing you must first understand the role of content marketing strategies that video marketing can be incorporated into. What is Content Marketing?...
What is video marketing? Video marketing is the use of video to promote or market your brand, product or service. Any strong marketing campaign should incorporate video, whether it’s...
What is a YouTube Channel Feature Trailer Video? The featured video is the the first video that you can see on a YouTube channel. At Frozen Fire, our YouTube...
In the past it was difficult to use YouTube as a business tool, but today, businesses have started to see new opportunities. One opportunity is the ability to create...
How Would a Corporate VLOG Help my Business? VLOGs, Video-Blogs, are an increasingly popular form of business-to-consumer communication that offers significant advantages when paired with standard website and social...
Tips on Creating Search Engine Optimized Images Image optimization is an important part of bringing more traffic to your website or blog. Let’s say that someone is taking a...
Corporate Photography: Creating a Corporate Image Library How Can Still Photography and Graphic Images Help My Business Grow? In marketing, the adage “seeing is believing” is an accepted truth....
When was the last time you checked Google to see where your company website ranks in its results? If you’re not featured on the first page, then you’re missing...
How has Communication Changed? The digital age has revolutionized the way companies communicate. Face-to-face meetings and phone calls are frequently replaced with e-mail, chatting, and online conferencing. Marketing products...
A messaging strategy focuses on how and what the leadership of a company communicates to its consumers and potential customers, employees, vendors, and many more. No matter the platform...
By Liz Johnston What are the Benefits of Explainer Videos? Explainer videos are rapidly becoming one of the most popular ways for businesses to engage potential customers online. You...
What does your corporate messaging strategy communicate to your consumers? What about to your employees, vendors, and potential customers? Where do you even begin when trying to create an...
The Key To 100% Employee Engagement As a business leader, what would be the impact if your team was 100% engaged? The good news is that the percentage of...
How to Choose the Right Marketing Company Matchmaker, matchmaker, make me a match…find me a find…catch me a catch. Even when you’re not looking for Mr. or Mrs. Right,...
The Key to Messaging Strategy Execution The marketing world has become extremely complex in recent years given the choices marketers now face to promote their products. Once you’ve developed...
Time to Get Digital Do you have a Facebook page? Does your business? If you answered no to either question, as soon as you’re done reading this blog, you...
Achieving the Apple Look By Mindi Long When Apple chose a white background as the standard element for commercials and graphics, they sparked a trend which continues to grow...
Creating an Effective Sizzle Reel Sizzle Reels are essential marketing tools for both freelancers and production companies in the video industry. A sizzle reel provides the first impression of...
When it comes to creating a masterful piece, aside from the overall messaging and the actual script, hiring actors is of the utmost priority. There are several things to...
The High-definition resolution of up to 1920 by 1080 pixels, picks up every single detail in front of the camera. This level of detail is both a help and...
Many times, the goal of the video is to introduce and create interest in a company or product. While your choices vary, there is one type of video which...
As Christmas draws near, Frozen Fire reflects on all our clients and all that we have to be thankful for during this Holiday season. One of our clients in...