Video for events comes with an array of options. Do you need a video for a tradeshow, about an event, an event recap or all of the above? Let’s take a look at an example of Frozen Fire’s work to get a perspective on how Frozen Fire has captured video for events.
At Frozen Fire Films, we have a wide variety of video clients that span numerous industries, sizes, and audiences. On our latest shoot, we had the privilege of working with PrimeSource BP, a global building products distributor that is dominating their industry. PrimeSource sought the help of the Frozen Fire Films team to tell the story for their upcoming annual event.
PrimeSource hosts a prestigious incentive program for the building industry. The program treats guests to world-class entertainment, fun-filled social gatherings, and provides exclusive access to a buying show. Of course this popular weekend is full of the hustle and bustle. As a result, it’s vital for the video to capture the attention of booth visitors.
For this packed shoot, our team planned and scheduled an efficient shot list. We captured all of the necessary interviews and b-roll footage to communicate the PrimeSource story. We chose to focus chiefly on the plan-o-gram and analytics departments that set the company apart from other industry leaders.
Frozen Fire Films is telling a story that explains how PrimeSource’s data and industry insight raises the bar. These services allow PrimeSource to offer the very best to customers. The video’s message is equally relevant to all of PrimeSource’s customers. Whether they are buying groups for Home Depot or Lowes, or the proud store owners of mom-and-pop shops around the country. Like any great video for events, the final product communicates the PrimeSource difference in a way that words can’t alone.
While the focus of this shoot is for the PremierClub event, our team made sure to plan with the future in mind. With its wide variety of service offerings and brands, PrimeSource sees the great potential that video can have for improving their brand image and online presence. As a result, we are thrilled to already have a number of shoots lined up in the future to capture more content for PrimeSource. Thinking ahead, our team made sure to incorporate additional interviews and b-roll footage to ensure we’d have necessary content to build upon in future video shoots.
Working with PrimeSource is an absolute joy. Client partnerships like this one help remind us why we love what we do. Creatively telling stories for clients of all shapes and sizes is what sparks our passion. If your business has an event coming up, reach out to the Frozen Fire Films team to learn all that video can do for you.
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