A marketing video is a vital resource for companies today, but many companies overlook opportunities to expand their video’s reach and keep their content evergreen. As a result, they struggle to get the full value or lifetime out of their videos.
Evergreen content is messaging that is always relevant and never goes out of style. The message appeals to your audience regardless of the season, year or news. Even evergreen content should be refreshed every few years as your industry and company changes. However, evergreen videos stay relevant for much longer and can be leveraged in more ways than time or season specific content.
It is time to share your evergreen message with the world. Get even more from your content by publishing your video across multiple platforms or campaigns. This approach takes a little bit of extra planning, but it is worth it in the end. Make sure your marketing video is uploaded and optimized on the following platforms to get it in front of as many eyes as possible.
Social media profiles have a variety of rules and required specs for video. Therefore, it is important to do a little research to make sure the final deliverables from your video team will work for all platforms. You may want to consider creating a separate version for platforms like Instagram. Check out this blog for some helpful Instagram tips. You may also want to consider creating a version that is perfect for a paid ad campaign.
Are you excited about creating an evergreen marketing video, but not sure where to start? Below is a short list of video types that cater well to evergreen content.
Ready to get started on your company’s next video project? Contact Frozen Fire Films and we will help you hone your video message into a project you can be proud of for years to come!
Want to know more about video pricing. Check out our article here.