Now more than ever before, potential employees research a company online before applying for a job. What does your company’s website reveal about its culture and services to these potential employment candidates?
A company’s website should accurately convey its brand and reveal to potential employees the culture of the company. The website should market key products and services as well as its commitment to the employees and customers. One very effective way to do this is through employee recruitment videos placed directly on the website and other social media sites where your company has a presence. This creates an online experience that engages the prospective employee and lets him or her know what a great company culture you have as well as the type of employee that flourishes within your organization. With the right recruiting video, your company can market itself to potential employees, generating interest from the right candidates.
Apple has an employee recruitment video that it uses to convey to potential employees what the company culture is like as well as the company’s expectations of its employees. Within this video, several Apple employees speak about what makes the company the only place they would want to work. The employees describe the common characteristics of Apple employees. These include the ability to collaborate and trust fellow employees, being the best in your field with the desire to learn more and never settling for anything less than the best. At Apple, it is imperative that its employees are detail-oriented problem solvers that are committed to excellence in an ever-changing world that requires great flexibility. The prevailing and overall attitude of the Apple employees is that they are so thankful for the opportunity they have been given to be a part of something so meaningful that changes the world.
A company has the unique opportunity to tell its potential employees what makes it stand above the rest. A recruiting video allows the company to give the employment candidates an idea of what the company is all about while at the same time letting them see if they would be the right fit for the organization.
By Mindi Long
Consider recruitment videos to help attract new employees
Contact Frozen Fire to create a recruiting video that accurately conveys your company’s culture.
Frozen Fire is a digital business development and communication strategy firm that exists so that businesses have the tools necessary to know exactly who their customers are and what their customers are looking for; we help companies connect with their customers via digital marketing strategies; and we help them to drive their sales, business development and marketing efforts, so as to gain the maximum return on their investments in terms of marketing dollars, efforts, and human resources. Contact us to learn how we can help your business know, connect, drive.
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