A brand video gives your potential and current customers a visual representation of your brand. By creating well-produced corporate brand videos, your brand’s target audience has the opportunity to engage more deeply. In the digital age, companies need video content to be an experiential expression of their brands.
View a sample brand video Frozen Fire recently completed for Metroplex Foot and Ankle.
Make sure that everyone involved in producing the video has a clear understanding of the brand strategy. Once the producer has a clear understanding of what the brand is then he/she can convey that to the rest of the team. The production company needs to know what the company wants to accomplish with the video and if there are specific goals that need to be accomplished.
When you hire someone to produce your company’s brand video, you need to feel confident that they have the skills to get the job done and meet your expectations. Do your research on the production company. Ask questions so that you feel comfortable and that you have a clear understanding of what to expect during production. Take a look at their own brand video and see what they can do, and ask to see other brand videos they have done in the past.
The production company should create a shot list that compiles a list of shots that they feel is important to show, take that list and review it. Another element to the video that is important is the graphics. Identify what graphics need to be in the video and make sure that your brand is clearly labeled in the video. This includes color schemes, logos, copy, icons and any other graphical elements.
This needs to be determined so that proper measures can be taken during the post-production export of the video as well as for SEO purposes. For post production, having the correct format will ensure that viewing is smooth and easy for the viewer. Also, an export for broadcast and web are different, so while making the graphics for the video the editor will need to know the limitations of where to place the graphics.
How will the effectiveness of the video be measured? How will you know if you are generating business from the video? Not all productions incorporate metrics in their corporate offerings; however, this is an important component to video content marketing. Be sure to work with a company that will stay the course from conceptualizing to measuring results.
By Mindi Long
Does your company need a brand video to help engage your online audience? Contact us Frozen Fire and let our team of professionals help your brand engage in the social space.
Frozen Fire is a digital business development and communication strategy firm that exists so that businesses have the tools necessary to know exactly who their customers are and what their customers are looking for; we help companies connect with their customers via digital marketing strategies; and we help them to drive their sales, business development and marketing efforts, so as to gain the maximum return on their investments in terms of marketing dollars, efforts, and human resources. Contact us to learn how we can help your business know, connect, drive.
Want to know more about video pricing. Check out our article here.