Recently Facebook celebrated its 10 years of existence. They celebrated by making a recap video of all of their users who shared a certain amount of content. The video consisted of the users’ most popular posts and photos as well as a few other highlights. Facebook knows the power of sharing corporate videos, and knew this would be a huge hit — not to mention it was a fun video to watch.
A shareable video can be a valuable tool in this digital age and for a business it has become a must-have. To really engage your audience or potential buyer you need a fun and entertaining video.
One of your goals should be to connect to your audience on a personal level and what better way to get to that level than appearing on their social media sites that they look at everyday and multiple times a day.
Having video content on your website is great for search engines. Most websites today have some kind of video, and if you don’t then, you may be overlooked by Google and the other search engines. Including video on your site will also increase engagement, and streaming from YouTube enhances your site’s SEO.
If your business does not have a Facebook page then you are behind, and you need to create an account quick! The most common activity for Facebook has been sharing photos, but now the trend is sharing video. Don’t just upload any video. Make it have purpose and meaning to the viewer. Uploading a lengthy video can cause you to lose your audience’s attention. Edit down your full version corporate video to about 60 seconds. Make sure to state the purpose of the video right away. The next thing you need to do is make sure that you have tabs installed on your Facebook page that will direct viewers to your YouTube page.
Hosting your video on YouTube is a no-brainer. Not only is it the most viewed video site, but it is the second largest search engine. Over 94 percent of video marketers use YouTube.
Think of Vimeo as the community of professionals and artists. Vimeo’s platform is tailored towards professionals, and the viewers are people who are serious about what you have to offer. There aren’t any ads to filter through, which is a bonus for the viewer.
Having a video on your companies LinkedIn page will boost your boring resume-looking profile. Having a strong profile will help you generate more leads through your engaging video. When you send an invite to connect with someone, they will be more inclined to accept when they see your video. Like Vimeo, LinkedIn is for professionals who are searching for serious people who can help them improve their business. Having customer testimonials and short demonstration videos will grab viewer’s attention and intrigue them to look for more information about you.
By Mindi Long
Are you in need of a corporate video? Frozen Fire can help you create and share your video to improve your business. Contact us today!
Frozen Fire is a digital business development and communication strategy firm that exists so that businesses have the tools necessary to know exactly who their customers are and what their customers are looking for; we help companies connect with their customers via digital marketing strategies; and we help them to drive their sales, business development and marketing efforts, so as to gain the maximum return on their investments in terms of marketing dollars, efforts, and human resources. Contact us to learn how we can help your business know, connect, drive.
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