January 15th, 2014

Dallas Video Production Company Offers Tips for Social Video Marketing

Social Video Marketing

Over the past few years, social media and social video marketing have seen a major increase in short, online videos to help companies engage with their customers and potential customers. Having a video is a great start for a good marketing campaign, but you need to take that video a step further. You need to make that video shareable. But how? Your video should be relatable to your audience. If your audience is teenagers, then you might want to show something funny or cute like the ever-popular “Charlie Bit My Finger” video. However if you are targeting CEOs and business executives, the video needs to explain why your company’s services will help them generate revenue by reaching their targeted audience. In return, this will drive traffic to them in someway. If your video is impactful, then they will share it with others — spreading your message like wildfire!

Are your customers shopping without you?

Dallas Video Production Company Offers Tips for Social Video Marketing:

  1. Make it about real people.
    Viewers would much rather see real life stories and events than paid actors and scripted scenes.
  2. Make it feel personable.
    A social video is about building relationships and should educate the viewer.
  3. Give it great dialogue.
    Don’t talk at people; talk with people. Engage your audience and make them feel like they are you’re their equal — remove the corporate barrier.
  4. Create a two-way conversation.
    Show your viewers and customers that you are listening to their feedback and responding to help them out.
  5. Encourage participation.
    A social video should contain a call-to-action, making it interactive and shareable. Once your video is interactive, more people will want to share it with their friends, family, and coworkers. Interactive videos help the viewer feel like they have a choice in what they are viewing.

By Jordan L. Brooks

If you are ready to join the social media video marketing trend, contact Frozen Fire to get started!

Frozen Fire is a digital business development and communication strategy firm that exists so that businesses have the tools necessary to know exactly who their customers are and what their customers are looking for; we help companies connect with their customers via digital marketing strategies; and we help them to drive their sales, business development and marketing efforts, so as to gain the maximum return on their investments in terms of marketing dollars, efforts, and human resources. Contact us to learn how we can help your business know, connect, drive.



Want to know more about video pricing. Check out our article here.

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