Small business owners are often encouraged to use video on their website, but the benefits to video aren’t always clear. Below are five reasons why website videos have turned from a marketing extra, to a business necessity.
Today’s consumers are doing their own research and shopping for products and services online. Online shoppers sometimes miss out on the key benefits of face-to-face sales pitches: the ability to demonstrate a point in different ways. Traditional sales pitches include a sort of show and tell. Sales people are able to backup their message with visual aids, anecdotes, and metaphors that help drive their point home. Video on corporate websites can take advantage of all of these techniques while entertaining the online consumer. Best of all, these online sales pitches are accessible 24 hours a day.
Society’s brevity trend is in full swing. Blogs have become shorter and the briefest methods of communication (twitter and texts) have become central to everything. From product launches to world-wide news and social movements, the faster you can communicate, the better. It’s no surprise to find that when faced with the choice between reading and watching, most consumers play the video. The rise in mobile snacking has increased the need for website video. Mobile snacking is browsing online for short periods of time on mobile, rather than spending more time on desktop. Reading a lot of copy on a small screen can be frustrating, but accessing and watching a short video is as simple as touching your finger to a screen!
Website videos can be an incredibly effective resource for your sales team. Imagine the amount of time your team could save by simply directing customers to the video on your homepage. The video can supply customers with the basics of your service or product, and your sales team can spend the bulk of their meetings answering questions that apply to specific needs of their customers. Starting a meeting with a video can also be a great way to place your potential customer in a receptive headspace and ease them into a productive meeting mood. Once you’ve finished the meeting, your customer can easily share information about your company with their co-workers and friends by referencing your site’s video.
With Google’s acquisition of YouTube,video has become an SEO must! Video on corporate websites increases your chance of earning a spot on the first page of Google by 60 percent. The higher you are in Google search results, the more people will click on your page to contact you. Video also increases your online reach because of its popularity on social media. The most frequently shared posts on Twitter and Facebook are images and video. Posting your video on social media can help you create a network of fans that are willing to spread your video to their friends and acquaintances. (Not to mention the SEO boost these extra links will give your website).
How many quotes from television shows, movies, and videos can you remember? Video has an indelible quality, giving viewers information both visually and auditorily helps cement your message long after the consumer has finished watching. Customers may be reminded of a snippet of your video by seeing a similar image, causing them to go back to your site for a quick refresher.
By Liz Johnston
Frozen Fire is a digital business development and communication strategy firm that exists so that businesses have the tools necessary to know exactly who their customers are and what their customers are looking for; we help companies connect with their customers via digital marketing strategies; and we help them to drive their sales, business development and marketing efforts, so as to gain the maximum return on their investments in terms of marketing dollars, efforts, and human resources. Contact us to learn how we can help your business know, connect, drive.
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Want to know more about video pricing. Check out our article here.