There is no denying that the COVID19 lockdowns around the world are causing major economic impacts. One silver lining is that we have something that has not been available during past pandemics – internet and increased connectivity. This increase in connectivity has allowed stores to remain “open,” even when their doors are closed.
Minimizing the economic impact during these times is incredibly important, and the best way to do that is to stay ahead of the competition and get creative. One way to do this is by adapting and developing your digital marketing COVID19 strategy to incorporate more video in order to continue building relationships with customers and/or employees.
Types of Video to Use in Your Digital Marketing COVID-19 Strategy
COVID-19 Response Videos: COVID19 response videos are a great way to stay in touch with your audience and let them know you are taking the necessary precautions to keep your customers and employees safe. These videos are an incredible engagement tool to utilize in social media posts, email blasts, and on your website.
Overview Videos: Now is a great time to utilize b-roll and old footage to create an overview video. Overview videos are a great way to connect with your target audience by showing them the “big picture” of your company, its values, the team, etc. If you don’t have old footage to utilize, our team has experience capturing the necessary footage in a timely, effective way while taking all necessary precautions to ensure safety.
Instructional Videos: Do you have processes that have changed because of the pandemic and need to be explained to customers and employees? Consider creating an instructional video, which allows viewers to clearly visualize all the steps that need to be taken in a process. Our team at Frozen Fire can help you safely shoot these instructional videos, as well as record professional voice over for easy listening.
Graphics Videos: If you are looking for an eye-catching video that will capture the attention of your target audience, you need a graphics video. Graphics videos have a wide range of uses, whether you need a company overview or a video on a specific topic, we can help create a video that will make your vision come to life. From scripting to storyboarding to the animation, our digital marketing and video experts work together to create an animated masterpiece.
Testimonial Videos: While businesses are lucky to have the internet as an outlet to sell their services and communicate with their audiences, it can be easy to get lost in the noise. A simple way to stand out is to record a client testimonial videos. Having a few loyal customers go on camera and talk organically about why they love working with you will build trust among your audience and engage potential customers.
Want to see more examples of videos that you can utilize during COVID19? Check out our COVID19 video showcase, which features a selection of videos from the topics we have covered in this article.
It’s certainly true that the coming weeks, or months, will be a challenging time for all companies, but there is no denying the effect that quality videos can have on your digital marketing COVID19 strategy.
The shift to digital marketing and video integration should not just serve as an emergency fill-in. Video will carry on providing long-term value, even when the world eventually gets back to normal. Now is the time to mitigate loss by taking advantage of the opportunities that digital marketing and video provide.
Want to know more about video pricing. Check out our article here.