The Coronavirus has changed the way businesses communicate. Industries that have been reliant on in-person events and conferences have adapted and are embracing video conferencing instead. Video conferencing and online meetings often get confused, but they are very different communication tactics. Video conferencing is perfect for:
Video conferences can be small and straight forward (similar to a webinar) or large and complex. You can choose to incorporate additional elements such as: virtual trade shows, online communities, networking events and rewards. In order to get started on your video conference, you will need to answer the following questions:
Now it is time to decide which service you will use to present your video conference. You can have a custom website and video streaming solution, or you can utilize one of the following third-party services as your video conferencing platform:
These platforms offer a range of services and usually have size limits for presenters and sessions. It is important to choose a platform that fits the scope of your event. If possible complete a demo or trial run to make sure that the platform is easy to use for both presenters and attendees.
Once you have decided on a video conferencing platform, you will need to create your event and marketing assets.
Event assets include any items you need to run the event. Popular event assets include:
Marketing assets include any items you need to promote your event and increase ticket sales or sponsorship sign ups. Popular marketing assets include:
Your event website will also serve a vital role as you promote your website. If your event website isn’t clear and easy to use, it will be hard to launch a successful video conference.
A smooth, professional event isn’t magic. It takes careful preparation and practice. Run through each session for your event with your presenters. Make sure they know how to use your video conferencing software and that their videos and presentations are displaying properly. Choose a small test group from your upcoming attendees to participate in a dry run and confirm that your instructions are easy to follow. Consider your event from every angle and try to prepare for as many surprises as possible.
Don’t forget to make your video conference fun! Create online environments for your attendees to interact or reward them with prizes and swag shipped directly to their home! Frozen Fire has the knowledge and creativity required to help you produce and market an engaging video conferencing event. Connect with us and we will work with you to put together a video conferencing event worth remembering.
Want to know more about video pricing. Check out our article here.