The featured video is the the first video that you can see on a YouTube channel. At Frozen Fire, our YouTube featured trailer video is our demo reel. The featured video should be something that will catch your audience’s attention and showcase your best work. This video will be your first impression to your potential clients — so make it count!
Looking good can make the difference in someone clicking on your video or beginning his or her search again. A video is like an interview, appearance is important and the first impression matters … the same rules apply for your YouTube channel. Having a visually interesting channel keeps your audience’s attention, and more important, it keeps their eye on your brand.
You want to turn first time visitors into long-term subscribers.
Video marketing is an absolute must for today’s sales and marketing strategies and can be a powerful tool if used correctly. People are four times more likely to engage with a photo than with a text-based post, and 12 times more likely to engage with a video. With video players being readily available on Smartphones and tablets, video marketing is critical for business success.
YouTube is the second most popular search engine, which is no surprise since it is owned by the most popular search engine — Google. Millions of people view YouTube each day. Isn’t it time you give them something different to look at? At Frozen Fire, our clients’ businesses are our top priority. Frozen Fire creates compelling videos that will excite, refuel, and recharge your image. View our video portfolio here.
Frozen Fire is a digital business development and communication strategy firm that exists so that businesses have the tools necessary to know exactly who their customers are and what their customers are looking for; we help companies connect with their customers via digital marketing strategies; and we help them to drive their sales, business development and marketing efforts, so as to gain the maximum return on their investments in terms of marketing dollars, efforts, and human resources. Contact us to learn how we can help your business know, connect, drive.
Want to know more about video pricing. Check out our article here.