Before you learn more about video content marketing you must first understand the role of content marketing strategies that video marketing can be incorporated into.
Content marketing is the creation and online distribution of educational, informative content delivered as a means of converting online information seekers into customers and current customers into repeat buyers. It is the process of creating relevant and unique content intended to change the behavior of your target audience over time. It is also an ongoing process that will require continued effort to capture the audience’s attention. Content can be delivered through multiple channels, including, web, email, social networking, and video. Now that you have a handle on content marketing it is appropriate to move on to exploring how to incorporate video into your content marketing strategy, aka, video content marketing.
Any strong marketing campaign should incorporate video, whether it’s customer testimonials, explainer videos, video from live events, how-to videos, or interactive videos, etc. It is one of the most powerful means of distributing your message and can strengthen your marketing campaign through several benefits. For example, video can increase your search engine rankings, click-through rates, and conversions. YouTube is one of the largest search engines in the world, and it’s a free platform owned by Google, which means that Google pulls a lot of content from YouTube for video search results. Having properly titled and tagged videos on YouTube will increase your chances of being pulled up on Google search results and boosts your SEO exponentially. If your company doesn’t have a successful YouTube channel, then you’re missing out on a crucial SEO opportunity.
Like any other marketing strategy, the first step to creating a video marketing campaign is conducting market research to get to now your audience. Competitive analysis and target market insights will help you determine who your audience is and how to best reach them. After collecting relevant information you can begin to create your messaging strategy.
Once your messaging strategy has been formed, you should select a production company to make your vision come to life. A quality video is crucial, which is why it is important to hire professionals for the work that all eyes will associate with your company. The type of video you choose to produce is also important, and there are many to choose from. There are four main categories of videos that you can consider: broadcast, entertainment, corporate and explainer. Frozen Fire’s services include Dallas video content marketing. You can visit “Our Work” page for examples of each video category.
The more engagement (views, shares, comments, etc.) that your videos receive, the higher they will rank in search engine results. This data can be easily analyzed through your YouTube account in a number of ways. YouTube tracks the number of views your videos have received, the sources of traffic for each video, demographics of the audience, and the umber of social shares.
YouTube makes it easy to not only share your video content, but to also track its success across the web. After reviewing information that YouTube has collected, you can fine-tune your content marketing plan to better reach your target audience.
If your company needs assistance developing a digital business development plan that includes video, Frozen Fire can help. We have experience in Dallas video content marketing. Contact us for a complimentary 20-minute consultation.
Frozen Fire is a digital business development and communication strategy firm that exists so that businesses have the tools necessary to know exactly who their customers are and what their customers are looking for; we help companies connect with their customers via digital marketing strategies; and we help them to drive their sales, business development and marketing efforts, so as to gain the maximum return on their investments in terms of marketing dollars, efforts, and human resources. Contact us to learn how we can help your business know, connect, drive.
Want to know more about video pricing. Check out our article here.