There are many components of creating corporate video content and one of the main components is the messaging. The message of the video needs to be impactful enough to connect with the viewer. If not, then the video is not as effective as it should be. Connecting on a personal or emotional level with the viewer is critical to creating an actionable response from the viewer.
The goal of the video is to encourage the viewer to take some kind of action, whether that be buying your products or services or even simply sharing your video. Another thing to think about is why do your customers buy into your products or services? If you know the “why,” then you can connect with them even more.
Sometimes this can be done by showing a testimonial. If you have a customer that you have helped transform their business or lives, then you know that there are others out there that you can help.
First of all, all the messages should have a positive tone to them. Secondly, what do you want the viewer to do? The message should have a call-to-action. Make them feel that if they do not contact you then they are missing out.
Stating the difference is crucial. For a brand video, you want to sell your company on why they are fit for the bill. Give a general example of what your business offers. If you are selling a specific product or service then you want to be a little bit more specific on that particular item. Give a call-to-action of purchasing that particular item.
Depending on the type of video, stating what your brand stands for is important. Don’t say something that you cant do, and don’t promise something that you can’t deliver. Be authentic!
Frozen Fire is an expert in all types of videos and will guide you in connecting with your customer and creating effective corporate video content. Contact us today!
By Mindi Long
Frozen Fire is a digital business development and communication strategy firm that exists so that businesses have the tools necessary to know exactly who their customers are and what their customers are looking for; we help companies connect with their customers via digital marketing strategies; and we help them to drive their sales, business development and marketing efforts, so as to gain the maximum return on their investments in terms of marketing dollars, efforts, and human resources. Contact us to learn how we can help your business know, connect, drive.
Want to know more about video pricing. Check out our article here.