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April 22nd, 2013

Are Video Production Concerns Holding You Back?

What’s Holding You Back from Video Production?

Determining what mix of marketing collateral you want to create can be taxing. Should we focus on print? Should we push our efforts through social media?  Should we make a video? All marketing tools have their pros and cons, but the latter has a large ROI according to marketers, like you.  It is common for marketers to have concerns when it comes to video production so we thought we wanted to elaborate on a few of the more common concerns regarding video production.

Concern #1: Producing a video will take too long.

Producing a video can take as little as three business days if you have organized thoughts going into the project.  Just like any other form of marketing, having a plan in place will expedite the process for all parties involved. If you have done a video project before, maybe you can recycle some footage, which is one way you can save some time. The other key to making sure producing a video is within your time limits is making sure that you work with a company who does it all from project initiation to post production. Working with one vendor for the whole project will help keep production time down.

Concern #2: Producing a video is incredibly expensive.

Like we referenced above, more than 50% of marketers agreed that video has the best ROI of all marketing strategies. Others have noted that it’s a “must-have” in the marketing collateral mix and the good news is, producing a video does not have to be expensive.  Think of it like a recipe you’re looking at in your cookbook; sure, you can go out and buy all of the things listed, but when you think about it, what do you have in the kitchen that you can repurpose?  Butter instead of Pam® and spaghetti instead of rotini noodles and you’ve saved yourself some money.  Same thing when you’re producing a video.  Do you have an employee or a friend you could hand a script to instead of hiring talent?  Money saved. Are you willing to use some graphics to supplement your message instead of talent-on-screen time? More money saved.  There are a lot of tricks to the trade that a seasoned company will turn your attention to when you’re working on a budget.

Concern #3: I don’t have anyone on my team that can put the script together.

There are very few teams out there that have “writing departments” and that’s where a full-service production company comes into place. Most production companies are used to being the creative and are happy to lend a hand when it’s just not your thing. Creative meetings are part of the video production process and all it takes is a brief meeting to get some video-idea juices flowing.  Not having the bandwidth should never come between your company and a video that can help you meet your goals.

Concern #4: A video isn’t good for my line of business.

Videos are good for every business. Have you ever heard the saying, “if you’re explaining, you’re losing?” This is especially true when it comes to sales and marketing. Putting a two-minute video together, when you have eight to ten paragraphs of information on your website, will make your product or message that much easier to digest for the average prospective customer. It’s sort of along the lines of a picture being worth a thousand words.

The bottom line is that a video is one key ingredient that can help you meet your marketing goals and you should explore the possibility of making it happen.

           

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Want to know more about video pricing. Check out our article here.

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