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Reading vs. Watching: The Impact of Video Production

By: Mindi Long Video Makes a Difference In the years since I have stepped into the video production world, I have never grown tired of the reaction that comes...

September 30th, 2014 Read more

5 Cost Saving Video Production Tips

Sometimes the costs for video production can catch companies off guard. Videos seem so simple and effortless (which is a huge part of their appeal) but a lot of...

August 7th, 2014 Read more

5 Production Tips for Better Event Coverage

Corporate events are a great way to connect employees with one another, especially if you have employees in several states. Great sessions and training take place during these events...

July 31st, 2014 Read more

Dallas Video Production Advice: Boost your numbers ($$$$$), by being aware of these numbers.

33% The percentage of all online activity that is spent viewing videos. 2 The number of additional minutes people stay on a website with video versus a website with...

July 21st, 2014 Read more

Dallas Video Company Explains: How to Use Icons in Explainer Videos?

One of the most popular visual styles for explainer videos is pairing your points with icons. Icons are simple silhouettes of easily recognizable shapes. Illustrations of people, a magnifying...

July 17th, 2014 Read more

Dallas Video Production Company: Two Camera Vs. Single Camera Interviews

Interviews are often the backbone of videos. The statements gathered during the interview process are formed into sound bites and presented to the viewer in a creative way to...

July 10th, 2014 Read more

What is Video Consistency and Why is it Important?

In previous blogs, Frozen Fire has stressed the importance of a well-planned script and messaging strategy. However, when creating a video there is another aspect that is equally vital,...

July 4th, 2014 Read more

Dallas Video Production Company Answers: How Many Cameras Should I Have At My Event?

Event videography is becoming more and more popular, partly due to the high demand for video content. It is a great way for businesses and organizations to incorporate video...

June 27th, 2014 Read more

Dallas Production Company: 5 Tips to Support Messaging Strategies with Video

Messaging strategies are a fantastic way to keep your company focused on the goals and values that will lead your company towards success. But how do you implement messaging...

June 19th, 2014 Read more

Dallas Video Production Company Explains: What is B-roll and Why Does My Video Need It?

What is B-Roll? B-roll is video footage that supports the main topic of the video. B-roll is commonly used for interview-type videos where the interviewee is the “a-roll”. For...

June 12th, 2014 Read more

Dallas Video Production Company Offers Five Tips for Creating Employee Training Videos

The words “employee video” are often accompanied by a groan or deep sigh, but you can avoid this attitude by following five simple tips to create effective employee training...

June 3rd, 2014 Read more

Dallas Video Production Company Answers the Question: Should I Film In-Studio or On-Location?

Should I Film In-Studio or On-Location? Factors including: budget, on-camera participants, creative vision, and tone all effect your decision on whether to film in-studio or on-location. Some shoots lend...

May 27th, 2014 Read more

Dallas Video Production Company Explains Best Practices for Product Videos

Why Make a Product Video? Product videos are everywhere. We see them in store aisles, at the gasoline pump, on television, and in every corner of the internet. Why...

May 22nd, 2014 Read more

Dallas Video Production Company Provides Professional Headshot Tips

Professional Headshot Tips Frozen Fire Films offers their professional headshot tips. Where Do I Start When I Need a Headshot? What is a headshot first of all? A headshot...

May 20th, 2014 Read more

Dallas Video Production Company Offers Tips on Video Messaging

How to Choose the Best Video Messaging Strategy There are many components of creating a video and one of the main components is the messaging. The message of the...

March 5th, 2014 Read more

Dallas Video Production Company Offers Tips for Script Writing

You know you need a video (or videos) for your company’s website and social media, but how do you get started? Many people become intimidated by the amount of...

February 25th, 2014 Read more

Does your company struggle to find and attract great employees? Consider a recruitment video!

Company Website and Company Culture Now more than ever before, potential employees research a company online before applying for a job. What does your company’s website reveal about its...

February 20th, 2014 Read more

Dallas Video Production Company Offers 5 Tips for Creating Corporate Brand Videos

Why Does My Business Need Corporate Brand Videos?  A brand video gives your potential and current customers a visual representation of your brand. By creating well-produced corporate brand videos,...

February 18th, 2014 Read more

Get Fired Up Campaign

What is the Get Fired Up Campaign? At Frozen Fire, we believe giving back to our community is smart business, which is why we have launched the Get Fired...

February 13th, 2014 Read more

Dallas Video Production Company Offers 5 Tips for Sharing Corporate Videos

Why Should My Business Share Our Video?  Recently Facebook celebrated its 10 years of existence. They celebrated by making a recap video of all of their users who shared...

February 9th, 2014 Read more

Dallas Video Production Company Offers Tips for Social Video Marketing

Social Video Marketing Over the past few years, social media and social video marketing have seen a major increase in short, online videos to help companies engage with their...

January 15th, 2014 Read more

Dallas Video Production Company Offers Five Reasons to Include Video on Corporate Websites

Owners of small business are commonly encouraged to make a video for their corporate website, but the benefits and reasons to make a video are not always communicated. Below...

January 10th, 2014 Read more

SEO Video Marketing: Dallas Video Production Company

SEO Video Marketing When you need to find an answer to a question, where do you go to find that answer? More than likely you pull out your Smartphone...

December 22nd, 2013 Read more

Digital Holiday Cards for Business

  Nurture Relationships with your clients this holiday season The holiday season is fast approaching. Businesses are beginning to consider different options to show their holiday cheer and express...

December 22nd, 2013 Read more

Tips for Creating Effective TV Commercials

As a producer, it’s easy to get caught up in the logistical details of creating a video. Details such as selecting the perfect talent, finding that great location, and...

December 21st, 2013 Read more

Dallas Video Content Marketing

Before you learn more about video content marketing you must first understand the role of content marketing strategies that video marketing can be incorporated into. What is Content Marketing?...

December 13th, 2013 Read more

Why Create a Video Marketing Campaign?

What is video marketing? Video marketing is the use of video to promote or market your brand, product or service. Any strong marketing campaign should incorporate video, whether it’s...

November 27th, 2013 Read more

Benefits of having a YouTube Channel Feature Trailer

What is a YouTube Channel Feature Trailer Video? The featured video is the the first video that you can see on a YouTube channel. At Frozen Fire, our YouTube...

November 7th, 2013 Read more

How to Build a Successful YouTube Channel

How to Build a Successful YouTube Channel In the past it was difficult to use YouTube as a business tool, but today, businesses have started to see new opportunities....

October 24th, 2013 Read more

4 Tips for Creating an Effective VLOG

How Would a Corporate VLOG Help my Business? VLOGs, Video-Blogs, are an increasingly popular form of business-to-consumer communication that offers significant advantages when paired with standard website and social...

October 17th, 2013 Read more

Tips on Creating Search Engine Optimized Images

Tips on Creating Search Engine Optimized Images Image optimization is an important part of bringing more traffic to your website or blog. Let’s say that someone is taking a...

October 11th, 2013 Read more

Corporate Photography: Creating a Corporate Image Library

Corporate Photography: Creating a Corporate Image Library How Can Still Photography and Graphic Images Help My Business Grow? In marketing, the adage “seeing is believing” is an accepted truth....

October 2nd, 2013 Read more

Why is Search Engine Optimization Important When Creating a Website?

When was the last time you checked Google to see where your company website ranks in its results? If you’re not featured on the first page, then you’re missing...

September 30th, 2013 Read more

Why is Strategic Planning Important in Creating a Messaging Strategy?

How has Communication Changed? The digital age has revolutionized the way companies communicate. Face-to-face meetings and phone calls are frequently replaced with e-mail, chatting, and online conferencing. Marketing products...

September 19th, 2013 Read more

Why is Market Research Important When Creating a Messaging Strategy?

A messaging strategy focuses on how and what the leadership of a company communicates to its consumers and potential customers, employees, vendors, and many more. No matter the platform...

September 11th, 2013 Read more

What are the Benefits of Explainer Videos?

By Liz Johnston What are the Benefits of Explainer Videos? Explainer videos are rapidly becoming one of the most popular ways for businesses to engage potential customers online. You...

September 6th, 2013 Read more

What is a Corporate Messaging Strategy?

What does your corporate messaging strategy communicate to your consumers? What about to your employees, vendors, and potential customers? Where do you even begin when trying to create an...

August 27th, 2013 Read more

What is Video Marketing?

By Liz Johnston What is Video Marketing? Video Marketing is a growing aspect of the “promotion” part of the “4 Ps” of digital business development: price, place, promotion and product....

August 21st, 2013 Read more

Communications Strategy

The Key To 100% Employee Engagement As a business leader, what would be the impact if your team was 100% engaged? The good news is that the percentage of...

July 22nd, 2013 Read more

Hiring the Right Crew for YOU!

How to Choose the Right Marketing Company Matchmaker, matchmaker, make me a match…find me a find…catch me a catch. Even when you’re not looking for Mr. or Mrs. Right,...

July 15th, 2013 Read more

Agile Marketing and Messaging Strategy Execution

The marketing world has become extremely complex in recent years given the choices marketers now face to promote their products. Once you have developed a messaging strategy and embark...

July 1st, 2013 Read more

Let’s Get Digital

Do you have a Facebook page? Does your business? If you answered no to either question, as soon as you’re done reading this blog, you should get on that.  ...

June 24th, 2013 Read more

Achieving the Apple Look: How to Conduct a Successful Shoot Against a White Background

By Mindi Long When Apple chose a white background as the standard element for commercials and graphics, they sparked a trend which continues to grow in popularity with companies...

June 18th, 2013 Read more

How to Create an Effective Sizzle Reel

Sizzle Reels are essential marketing tools for both freelancers and production companies in the video industry. A sizzle reel provides the first impression of the personality, skill level, and...

June 4th, 2013 Read more

Casting Call: In-House Talent vs. Hiring Actors

When it comes to creating a masterful piece, aside from the overall messaging and the actual script, talent is of the utmost priority. There are several things to keep...

May 27th, 2013 Read more

Why Use a High-Definition Makeup Artist for Your Video/Commercial

The High-definition resolution of up to 1920 by 1080 pixels, picks up every single detail in front of the camera. This level of detail is both a help and...

May 20th, 2013 Read more

What is Special About an Explainer Video?

Many times, the goal of the video is to introduce and create interest in a company or product. While your choices vary, there is one type of video which...

May 6th, 2013 Read more

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